Elevating nonprofit visibility through strategic media relations
Urban Pathways needed increased visibility among city agencies and donors to support their housing and social services mission. Limited media presence hindered fundraising and advocacy efforts.
Built comprehensive media relations strategy targeting local NYC outlets, policy reporters, and social impact journalists. Developed data-driven story angles highlighting program outcomes and client success stories.
Generated coverage across CNN, NY1, Gothamist, and Crain's New York. Contributed to substantial increase in donor engagement and enhanced organizational credibility with city agencies.